Industry Insights

How should your marketing change in 2020?

A new year has arrived, so there’s no better time to review your marketing over the last year. As time passes it’s important to evaluate your work as well as predict trends going forward. Talking about going forward, 2020 is an exciting time to market your business with lots of options and new areas where […]

Monday, January 13th, 2020

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How to Promote Your Company using Effective Video Marketing Strategy

Promote your B2B company

Video is increasingly becoming more relevant to businesses in terms of their marketing, whether in order to promote products, services and offers, or simply to raise brand awareness. As such, video marketing should not be overlooked when preparing a marketing plan but instead, should be incorporated into any all-encompassing social media strategy. The addition of […]

Tuesday, November 12th, 2019

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Directly Message Your Target Audience on LinkedIn

More and more people in the manufacturing and logistic sectors are using social media to attract new business. Social media is now an important part of any successful sales and marketing strategy, helping you increase brand awareness, seek new business opportunities and keep your followers updated on your latest products and services. There are now […]

Friday, October 18th, 2019

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Citizen Machinery UK’s new £3 million Centre of Excellence has received its official opening, with the event being successfully project managed by Adfield. The centre, based on Hurst Business Park in Brierley Hill, West Midlands, is the result of a major investment by Citizen’s Japanese parent and a major show of confidence in the UK […]

Friday, August 30th, 2019

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World Emoji Day!

Want to stand out above your competitors on social media? Use emojis! Emojis have been proven to increase click through rates, open rates and boost engagement. Statistics show that Facebook posts with emojis result to 57% more likes, 33% more shares and 33% more comments, tweets with emojis saw 25% more engagement. In another recent […]

Wednesday, July 17th, 2019

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3 Strategies to Target the Right People with Your LinkedIn Ad

LinkedIn Ads are one of the best tools to reach new customers online, especially for B2B businesses. Why? LinkedIn’s filters and targeting capability means that you are far more likely to reach the right demographics than you might on Facebook and Twitter. Let’s take a look at ways to improve the Click-through-rate of your LinkedIn […]

Thursday, February 21st, 2019

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Adfield is looking to the future of 2018

Adfield is looking to the future of 2018 – marketing future that is! What will the marketing and technology sector be concentrating on in 2018? We have been doing some research to find out and here are a few of our favourite predicted trends. Many blogs and publications are looking at Big Data as the […]

Thursday, January 25th, 2018

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