Industry Insights

Capturing Audience Attention through Thoughtful Video Styling

The recently released video update from the Prince and Princess of Wales captured the attention of millions, leaving a lasting impression on their audience. This video wasn’t just a typical update; it was a masterclass in how thoughtful production techniques can evoke emotional connections and build lasting bonds with viewers, demonstrating to brands why they […]

Thursday, September 12th, 2024

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Maximise Your Exhibition ROI: The Critical Need for a Targeted Marketing Campaign

Exhibitions provide businesses with an ideal opportunity to showcase their products, services and innovations to an engaged audience. However, simply booking a stand at an exhibition is not enough to ensure success. To truly stand out and maximise the return on investment (ROI), exhibitors must engage in strategic marketing campaigns tailored specifically to the event. […]

Friday, August 16th, 2024

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Gold Medal Marketing: The Winning Trends Defining Olympic Marketing

The Paris 2024 Olympics drew to a close last week with a dramatic finale, featuring live music from the likes of Red Hot Chilli Peppers and Snoop Dogg, breathtaking visuals, and a death-defying stunt performed by Tom Cruise. With highs and lows, jubilation and heartbreak, celebration and controversy, this year’s Olympics has certainly been an […]

Tuesday, August 13th, 2024

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Adfield Group is delighted to welcome Gareth Thomas as their new Chief Operating Officer

Adfield Group, one of the UK’s leading full-service marketing agencies, recently appointed Gareth Thomas as their new Chief Operating Officer (COO). With an extensive background in management within the automotive industry, Gareth is poised to provide the company with the leadership they need to expand and evolve. In a strategic move to drive business growth, […]

Tuesday, July 2nd, 2024

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Adfield marketing agency helps make the UK’s largest Manufacturing exhibition a success

MACH is the UK’s largest exhibition showcasing engineering and manufacturing technologies to over 26,000 attendees. The bi-annual event is open over five days at the NEC, providing visitors with the opportunity to network and discover new technologies live and in action. Working together with show organisers the Manufacturing Technologies Association (MTA), the Adfield Group worked […]

Thursday, June 13th, 2024

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Adfield Group welcomes Automation UK AEO award nomination

The Adfield Group is delighted to announce that their client Automation UK has been nominated for the Best UK Event Launch award at the AEO Excellence Awards 2024. Adfield’s talented team provided them with a range of marketing services that helped to launch their exhibition and reach a wide audience of exhibitors and visitors. Automation […]

Thursday, June 13th, 2024

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Adfield Group Wins Work with Market-Leading Manufacturer SYSPAL

Adfield is a full-service marketing agency passionate about delivering comprehensive marketing campaigns that drive results. With a team of dedicated professionals and a wealth of industry experience, Adfield excels in creating tailored marketing strategies that meet the unique needs of each client. The business has recently added another leading company to their impressive client list: […]

Tuesday, June 11th, 2024

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What does a Content Creator do?

Adfield has welcomed several new faces to the team over the first quarter of 2024, the most recent being Billy, our new Content Creator. Responsible for producing engaging and informative content, Billy will be playing a vital role in ensuring that our clients’ marketing and PR campaigns are effective. So, what is life like as […]

Thursday, May 9th, 2024

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Adfield Group announces collaboration with innovative trailer manufacturer Dennison

As a leading full-service marketing agency, Adfield is passionate about forging relationships with the UK’s most cutting-edge manufacturing companies. We are pleased to announce that we have recently teamed up with Dennison, a frontrunner in the world of commercial trailer manufacturing. Our family-owned business has been providing marketing and PR services for manufacturing firms since […]

Thursday, May 9th, 2024

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Video marketing deserves your attention

video marketing

In an ever-evolving digital world, the role of video marketing has become paramount, and understanding the significance of visual storytelling to captivate audiences and convey messages effectively is what will separate you from your competitors.   Benefits of Video Marketing:  Engagement and Impact: Video marketing is a dynamic medium that captures attention like no other. […]

Monday, February 5th, 2024

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