Industry Insights

Adfield’s proven marketing skills help to make the UK’s largest packaging and processing machinery show a success.


The Adfield team was appointed by the PPMA Group of Associations, organisers of the 2023 PPMA Show to deliver the visitor marketing campaign for the show. Our proven marketing experience and expertise helped to deliver a campaign which played a significant role in making the 2023 PPMA Show a huge success with visitors for the […]

Friday, November 17th, 2023

Read Article

Mastering Event Planning: 5 Key Considerations from the organiser’s perspective.

Planning an event can be an exciting but daunting task. As an event organiser, your responsibility is to ensure that everything goes off without a hitch, leaving a lasting impression on your audience. To achieve this, you must carefully consider five essential factors before diving into the event planning process: time, budget, audience, venue, and […]

Monday, November 6th, 2023

Read Article

What set’s X apart from Threads

There are so many social media platforms available that it can be difficult to decide which ones to use for your business. Our social media experts have put together this helpful article on Threads and X (formerly known as Twitter) to help you make the best decision for your business. Remember, we’re always here to […]

Tuesday, October 17th, 2023

Read Article

The basics of SEO – How Google works and what you need to know

Search Engine Optimisation (SEO) is the method of improving the ranking of your website on search engines. The main aim of SEO is to increase the visibility of your website and attract more visitors from organic (unpaid) search results. Google is the most popular search engine in the world, so optimising a website for Google […]

Wednesday, August 23rd, 2023

Read Article

End-of-year marketing: how to stand out

Flowers coming out of a megaphone

According to Forbes, the average consumer sees up to 10,000 marketing advertisements per day. This is why it’s essential to stand out from the crowd and why brand distinction is the ultimate necessity in your digital presence. But where do you start? Here, we have created a guide to help you stand out from the […]

Friday, November 18th, 2022

Read Article

How should your marketing change in 2020?

A new year has arrived, so there’s no better time to review your marketing over the last year. As time passes it’s important to evaluate your work as well as predict trends going forward. Talking about going forward, 2020 is an exciting time to market your business with lots of options and new areas where […]

Monday, January 13th, 2020

Read Article

How to Promote Your Company using Effective Video Marketing Strategy

Promote your B2B company

Video is increasingly becoming more relevant to businesses in terms of their marketing, whether in order to promote products, services and offers, or simply to raise brand awareness. As such, video marketing should not be overlooked when preparing a marketing plan but instead, should be incorporated into any all-encompassing social media strategy. The addition of […]

Tuesday, November 12th, 2019

Read Article

Directly Message Your Target Audience on LinkedIn

More and more people in the manufacturing and logistic sectors are using social media to attract new business. Social media is now an important part of any successful sales and marketing strategy, helping you increase brand awareness, seek new business opportunities and keep your followers updated on your latest products and services. There are now […]

Friday, October 18th, 2019

Read Article


Citizen Machinery UK’s new £3 million Centre of Excellence has received its official opening, with the event being successfully project managed by Adfield. The centre, based on Hurst Business Park in Brierley Hill, West Midlands, is the result of a major investment by Citizen’s Japanese parent and a major show of confidence in the UK […]

Friday, August 30th, 2019

Read Article

World Emoji Day!

Want to stand out above your competitors on social media? Use emojis! Emojis have been proven to increase click through rates, open rates and boost engagement. Statistics show that Facebook posts with emojis result to 57% more likes, 33% more shares and 33% more comments, tweets with emojis saw 25% more engagement. In another recent […]

Wednesday, July 17th, 2019

Read Article

Can we help?