The advertising industry is always coming up with new and innovative ways to grab people’s attention. The latest 3D billboard advertising craze is both remarkable and eye catching so it’s no surprise that the likes of Disney, Marvel, Nike, Netflix, Pandora, Meta, and many more of the biggest brands in the world are now using this innovative technology.
As most advertisers are using cutting-edge methods like social media, search engine and Video on Demand (VOD) advertising, we never expected that physical billboard advertising would make such a comeback. Physical billboard advertising is now more popular than ever, proving that tried-and-tested methods can sometimes be the most effective.
With the way that technology has progressed in the past few years, it’s certainly possible that advertising may move away from physical structures and into a more digital platform. However, it’s also possible that the Covid pandemic has simply caused a change in people’s behaviour.
The recent construction of the Las Vegas Sphere has posed a very good question that was a full gone conclusion 10 years ago – is physical advertising dying? The sphere is 112m high and 157m wide, surrounded by LED panels. A huge behemoth of a structure that dominates the skyline in Las Vegas and certainly cannot be missed.
Walking down the high street is now transformed with 3D advertising campaigns that jump out at you (figuratively speaking). It’s hard to miss these new ads, and that’s exactly what the brands want. With so much competition out there, they need to find ways to stand out and grab attention, and what better way to do that than with ads that literally jump out at you.
However, for those of us living in the UK, we may be waiting a while for our daily walks to work to be transformed with flying spaceships, oversized Pandora bracelets and Fortnite dances that the new 3D advertising billboards are used for. It’s not difficult to imagine a future where our commutes are transformed into something a little more magical.
What is driving huge brands to spend thousands on extravagant anamorphic advertising campaigns? Well actually it is you, the consumer, who is driving this spending. In a world where we are constantly bombarded with marketing messages, companies are trying to find new and innovative ways to break through the noise and capture your attention. It’s all about which brand generate the most engagement, footfall, eyes on their products but above all sales.
There’s no doubt that these impressive eye-catching ads are attention-grabbing and make you want to take a closer look. They have a science-fiction or interactive quality that you don’t often see in conventional advertising.
These campaigns will undoubtedly be the benchmark going forward for billboard advertising. It looks like there will be even more spheres around the world. What do you think of the latest revolution in physical advertising?
Las Vegas Sphere
The Marvels & Autodesk: https://www.instagram.com/reel/CzaVhJwrXMt/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==
Meta Quest 2: https://www.youtube.com/watch?v=CKQoXx6pqAA
House of the Dragon: https://www.youtube.com/watch?v=B0JyEbZh–M
Final Fantasy VII: https://www.youtube.com/watch?v=w4znQhW2ZKc
Louis Vuitton: https://www.youtube.com/watch?v=Gws4LOUI4l0
Adfield is a full-service marketing agency that has the capability, capacity, and experience to cater to all of your marketing needs. For over 45 years, we have been helping businesses grow and would be more than happy to discuss your specific needs with you. Contact us today at 01952 752500 to get started!