Branding & Print
Branding; a promise to your customer. A solid brand is created based on who you are, what you do and what others percieve you to be. We create strategically planned brands that customers can connect with on both an honest & emotional level.
An example of the creation of an entire new brand was for a new conferencing and meeting venue in central London. 62 Bayswater Road required a modern, attractive, yet formal look to attract potential customers into booking space. We developed the entire brand collateral, including website, emailers, advice on photography of the venue, AV facilities and giveaway merchandise (pens, pads, coasters, and so on).
Sometimes branding work is an ‘add on’ to the main brand. For instance, many of our longstanding clients are established brands with well-known logos, however, for various initiatives – a new identity is required. For First Capital Connect, logos to bring the staff ‘values’ alive were designed and used throughout their management conference, meanwhile for the IMHX exhibition, a logo was required to give an identity to the ‘Environmental Zone.’