Adfield Group reflects on the 2023 senior appointments.

At the start of 2023, the Adfield Group, which is one of the UK’s leading full-service marketing agencies, made two significant employee promotions as part of their strategic move to steer the company forward and further strengthen its position. In reflecting upon this 12 months later, the company shares its thoughts on the promotions of Sue James and Claire Bennett to position of Directors.

Ian Field, Group Managing Director at Adfield said: “We are delighted by the fantastic impact that the promotions of Sue and Claire had on the performance of Adfield last year. They have both put to good use their 20 years of experience in marketing, and wealth of knowledge and expertise in their specialist areas which last year benefited both our clients and Adfield.

He continued: They make our team stronger, and we look forward to them both continuing their excellent contribution in 2024 to enable us to grow our customer base even further in the future.”

Sue has over eight years of experience as an account manager for several high-profile clients. She excels in building and managing client relationships whilst overseeing and supporting her team. Sue has a huge amount of drive and willpower to succeed whilst balancing a busy work and home life that includes two young sons.

Sue said: “I am very proud of my progress to a director level. Both, Claire and I, started on a temporary contract.

She continued: “I have a real passion for working with our clients and helping them deliver their goals. It is a real pleasure to work as part of the Adfield team as they share the same desire as me to work hard and ensure our clients are satisfied.”

Claire has a strong background in telemarketing, with over 12 years’ experience gained at Adfield Group. Her team has grown over the years, and she continues to manage a team of 14 telemarketing specialists, as well as managing several client accounts. Claire and her team work relentlessly for their clients to provide qualified sales opportunities for their sales team.

Claire said: “I absolutely love the role and feel very privileged to be given this opportunity to become a director. Over the years, it’s been fantastic to be part of the Adfield team and witness the commitment and support we give to our clients to ensure their businesses grow, as well as watching individuals progressing within the company.”

With over four decades of experience, the Adfield Group is regarded as one of the UK’s top full-service marketing agencies. Based in Shropshire, this third-generation family-owned business offers a vast range of marketing services to various companies across the UK and beyond. Having been established for 45 years, the Adfield Group continues to evolve and flourish, and the future looks very promising.

Adfield’s team of about 40 experienced marketing professionals handles all aspects of marketing, from events and exhibitions to traditional and digital marketing communications as well as telephone marketing, social media and video marketing.

The Adfield Group has extensive experience working within a range of sectors including manufacturing, transport, automotive retail, logistics, material handling as well as government and not-for-profit organisations. Their vast expertise gained over the years ensures they understand the specific challenges and needs of each sector and have the right skills and knowledge to help businesses in these industries succeed.

The Adfield client portfolio consists of a wide range of businesses, some of which hold high profile large events, such as the MACH Exhibition, Flying Scotsman Centenary Celebrations and the London mayoral elections.

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