The Adfield team was appointed by the PPMA Group of Associations, organisers of the 2023 PPMA Show to deliver the visitor marketing campaign for the show. Our proven marketing experience and expertise helped to deliver a campaign which played a significant role in making the 2023 PPMA Show a huge success with visitors for the show exceeding those in previous years.
The PPMA Show is recognised for being the UK’s largest packaging and processing machinery show in the UK. The 2023 show was a real triumph with over 300 exhibitors and thousands of visitors filling hall 5 at the NEC Birmingham over the course of three days in September. The exhibition hall was abuzz with excitement and anticipation every day.
The Proposal
The organisers selected our tailored marketing service to plan and execute the visitor campaign for their event. This saw our team work alongside the organisers own team and use our marketing expertise combined with the knowledge of the organisers team to deliver a successful event.
Upon being appointed by the organisers of the show to deliver their marketing campaign, Sue James, Director at Adfield Group, said: “We were thrilled to have been chosen to deliver the visitor campaign for the impressive PPMA Show. The event is a perfect match for what we do at Adfield and the industries we work with. Event campaigns like these are our bread and butter, and I couldn’t be happier with everything we did. Our team worked diligently to select target audiences that we knew would be interested in attending the PPMA Show and had the decision-making power in this industry.”
The Plan
Our team of marketing professionals worked closely with the show organisers to understand their requirements before bringing in an experienced dedicated core team to work on the campaign, utilising our strengths in digital design, PR, social media, telemarketing and advertising. The whole team was tasked with ensuring that the 2023 PPMA Show remained as the UK’s largest event for its sector.
A PR campaign was implemented to handpick the relevant trade publications for the event and to place a series of tailored press releases for targeting potential visitors from the many industry sectors covered by the show. These articles highlighted the key attractions, such as the impressive array of exhibitors, demonstrations, seminars and networking opportunities, all of which had been designed to enrich the visitor experience.
Throughout the project an ongoing social media campaign was scheduled to build momentum for the show. Simultaneously an intensive schedule of e-shots were launched at driving visitor registrations. Regular e-shots were created and sent out alerting recipients of the latest developments at the show and urging them to register to attend.
The Results
Scott McKenna, Group Exhibitions and Membership Manager at the PPMA Group, said: “We are thrilled with the results of this year’s PPMA Show with thousands of visitors throughout the three days of the show. We enjoyed working alongside our marketing event partner, the Adfield Group, and through our collaborative partnership, we strived to ensure that the show’s visitor campaign was a success. The Adfield team has been great to work with – they’re knowledgeable, efficient, and always willing to help.”
Here at Adfield Group, we have a proven track record in delivering the marketing requirements, and producing tangible results for their impressive array of clients.
We believe in working openly and transparently alongside their clients to form a strong partnership to deliver their clients marketing needs. We focus on targeted, measurable campaigns that offer a clear return on investment. Our clients know that they can count on us to deliver real, quantifiable results that help them achieve their business goals.
Our team of experienced marketing professionals handle all aspects of marketing, from events and exhibitions to traditional and digital marketing communications. As part of our full-service marketing agency, we also offer telephone marketing services and a results-oriented social media service. We work with a one-time project or ongoing marketing support, tailoring a solution to meet client’s needs.
To find out more about us, please contact us.