Citizen Machinery UK

Digital Marketing Project

Citizen Machinery UK increase followers and brand awareness through organic social media strategy

Looking to develop their brand online through a new website, Citizen Machinery UK wanted to establish themselves above their competitors by increasing their following on social media and increasing their brand awareness. Citizen Machinery are the UK’s leading bar turning CNC supplier. They also patented ground-breaking Low Frequency Vibration (LFV) technology in the CNC industry which increases efficiency as well as tool life.


Citizen Machinery want to further establish themselves as a leading supplier of CNC technology in the UK through social media. To help grow Citizen Machinery UK they needed to increase followers as well as impressions.


By working with the employees of Citizen Machinery UK, Adfield deployed an organic social media plan which included the use of video, case studies, news articles, sales content and sponsorship content. Creating valuable content through the year has helped Citizen Machinery UK develop its brand online.


  • Writing and sharing case studies with high quality images
  • Writing and sharing news articles of upcoming product launches and events
  • Developing video case studies that promote the benefits of Citizen machines
  • Promotion of events with live social media coverage and targeted advertising
  • Regular content from Citizen employees that highlight new sales and updates from customers


Creating effective content-rich marketing material has helped Citizen Machinery UK achieve great results and increase their exposure on social media.

  • 46%+ increase in LinkedIn followers (Dec 18 – Sept 19)
  • 16%+ increase in Facebook page likes (Dec 18 – Sept 19)
  • 10%+ increase in Twitter followers (Dec 18 – Sept 19)
  • 24%+ increase in website visitors (Sept 18-19)
  • 341%+ increase in website visitors from social media (Sept 18-19)

“These results speak for themselves; our social media presence has never been higher. This has yielded major benefits to Citizen Machinery UK by bringing the business to the attention of a much broader customer-base.

My thanks go to Adfield for their help with this. Their expert knowledge in targeting potential customers is reaping major rewards for Citizen Machinery UK.” – Darren Wilkins, Deputy Managing Director, Citizen Machinery UK

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