The basics of SEO – How Google works and what you need to know

Search Engine Optimisation (SEO) is the method of improving the ranking of your website on search engines. The main aim of SEO is to increase the visibility of your website and attract more visitors from organic (unpaid) search results. Google is the most popular search engine in the world, so optimising a website for Google SEO is vital for any business that wants visibility online.

How Google search works: The 3 stages

  1. Google uses automated programs, crawlers, to download text, images, and videos from pages it found on the internet.
  2. Google analyses its findings on the page and stores the information in the Google index, which is an enormous database.
  3. When you search on Google, it finds information that’s relevant to your query.

What you need to know about Google’s secret algorithm

After indexing your website, Google can show it in the search results. The search engine tries to match a certain search query with web pages that it has indexed. For this purpose, Google has a specific algorithm that decides which pages are shown in which order.

How this algorithm works exactly is a secret. Nobody knows exactly which factors decide the ordering of the search results, but there are some best practices that can help your website rank higher.

The algorithm that Google uses to rank websites and determine search results changes regularly, with new updates being released on regular intervals. Although the algorithm is largely kept secret by Google, they provide some insight into which factors are important in ranking. However, we don’t know how important each factor is, and it’s possible that Google is not communicating all the ranking factors to us. The best way to determine which factors are important and how they have changed is to experiment and test different scenarios.

Get the best results with Google

The search engine results page, also known as SERP, is the page displayed by a search engine in response to your query. The main element of the SERP is the list of results that are generated by the search engine in response to your search request. These are known as organic search results and are usually displayed in order of relevance. Further your website is down on the results page, it is likely that people will not click on it and find your website. The reason being that people are more likely to click on results closer to the top of the page.

There are usually some paid links that can be found at the very top of the first page of your Google search results. These links are paid adverts that Google displays when you search for a specific term. The prices for these adverts differ depending on how competitive the search term is. In addition to the organic and paid results, there are also a few other elements that you can find on Google’s search engine results page.

SEO and Google

Search Engine Optimization (SEO) is the practice of optimising sites with the aim of achieving a high position in the organic search results. To do so, you need to make changes to your website to align it with Google’s algorithm. This can involve such as content writing, backlinking, website technical configuration, and so on.

Search engines show you the best results for your search query. So, if you want to appear high in the results for that specific search term, make sure your content is SEO-friendly and you offer everyone a good online experience.

As your marketing partner, Adfield are dedicated to helping your business grow by improving your online visibility, so your potential customers can find you quickly and easily. To find out more, get in touch with our team today.

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