According to Forbes, the average consumer sees up to 10,000 marketing advertisements per day. This is why it’s essential to stand out from the crowd and why brand distinction is the ultimate necessity in your digital presence.
But where do you start? Here, we have created a guide to help you stand out from the crowd.
First: Set a campaign goal and define your target audience
Before diving into your visual strategy, define key goals that will influence the promotion approach. For example, do you want to:
Second: Prepare your visual content
Now that you’ve established a goal, you can start gathering content for your campaign. Your approach may vary between products and services. Consider taking photos of people using your products. If yours is a service-based business, you may use photos of yourself. Remember people want to connect with you!
Third: Create your campaign content
Fourth: Go above and beyond to create a purchase experience
Your customer experience shouldn’t end after a sale. By nurturing an ongoing relationship, upselling becomes easier and is a good way to ensure your customers will continue buying from you. Even better, they’ll become your brand ambassadors.
With one in three customers stating they will leave a brand they love after just one bad experience, and 92% saying they would completely abandon a company after two or three negative interactions (according to PWC), it’s increasingly important to create a journey without friction to keep customers happy.
Now that you’ve learned these four strategies, you’re well on your way to making your promotions stand out. Don’t forget to measure your results after you run the campaign. You can use these to tweak your content for next year and build on your success.
So, it’s time to get the most out of your marketing!
Here at Adfield we work with our clients to create targeted marketing strategies that are designed to generate quality leads, increase your sales and boost your return on investment. The team at Adfield are always happy to help, get in touch today.