End-of-year marketing: how to stand out

Flowers coming out of a megaphone

According to Forbes, the average consumer sees up to 10,000 marketing advertisements per day. This is why it’s essential to stand out from the crowd and why brand distinction is the ultimate necessity in your digital presence.

But where do you start? Here, we have created a guide to help you stand out from the crowd.

First: Set a campaign goal and define your target audience

Before diving into your visual strategy, define key goals that will influence the promotion approach. For example, do you want to:

  • Target new or existing customers?
  • Generate ‘x’ amount of sales by the end of the year?
  • Create awareness for a new product?
  • Generate buzz for time-sensitive deals?

Second: Prepare your visual content

Now that you’ve established a goal, you can start gathering content for your campaign. Your approach may vary between products and services. Consider taking photos of people using your products. If yours is a service-based business, you may use photos of yourself. Remember people want to connect with you!

Third: Create your campaign content

  • Tease your audience: Before you launch your sales, make sure to generate momentum towards your promotions. Creating that curiosity or exclusivity can make you irresistible in the eyes of your audience who will be eager to be front and centre for your special deals. 
  • Create a sense of urgency: Let people know your promotion won’t last long. By setting a time limit people will be predisposed to act faster so they don’t miss out on a deal. The impetus will also encourage people to act promptly.
  • Hashtags and keywords matter: Use of specific keywords that capture exactly what your audience is looking for is crucial. A study conducted by Pi-datametrics showed that the highest word search during this time is “deal”. Leverage high-traffic or relevant trending words as hashtags in your capture to reach a larger audience.

 Fourth: Go above and beyond to create a purchase experience

Your customer experience shouldn’t end after a sale. By nurturing an ongoing relationship, upselling becomes easier and is a good way to ensure your customers will continue buying from you. Even better, they’ll become your brand ambassadors.

With one in three customers stating they will leave a brand they love after just one bad experience, and 92% saying they would completely abandon a company after two or three negative interactions (according to PWC), it’s increasingly important to create a journey without friction to keep customers happy.


Now that you’ve learned these four strategies, you’re well on your way to making your promotions stand out. Don’t forget to measure your results after you run the campaign. You can use these to tweak your content for next year and build on your success.

So, it’s time to get the most out of your marketing!

Here at Adfield we work with our clients to create targeted marketing strategies that are designed to generate quality leads, increase your sales and boost your return on investment. The team at Adfield are always happy to help, get in touch today.


Forbes: https://www.forbes.com/sites/johnhall/2019/08/25/how-to-get-your-marketing-to-cut-through-the-noise/
PWC: https://www.pwc.co.uk/

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